Every Friday, I collect the automotive news that makes you feel better about your own car problems and keeps you in the know about cool car sh!t that’s happening around the world. If major manufacturers are panicking and employees are hacking meeting rooms, your check engine light anxiety is pretty justified. Think of this as proof that everyone in the car world is just as confused as you are.
Honda Prelude GT500 Prototype
The Prelude Internet Mob Missed the Point
While YouTube and social media spent the week complaining about Honda's new Prelude reveal, Honda quietly debuted an actual race-spec Prelude GT500 prototype at Super GT in Japan. The race car looks incredible and proves Honda still knows how to build something exciting, but apparently we're all too busy arguing about whether the road car is “really a Prelude” to notice.
Your Aftermarket Parts Supplier Just Went Bankrupt
First Brands filed for bankruptcy this week. This matters because aftermarket parts keep old cars running cheap, and every supplier that disappears makes that harder. The consolidation continues…eventually "just order the part online" won’t be an option.
Ford’s Hacked Conference Room Displays
Ford Employees Hack Meeting Rooms to Protest Office Mandates
Kudos to the Ford workers who are so opposed to return-to-office mandates that they hacked conference room displays to show "F U RTO" messages. The Reddit thread about it is full of entertainment, to say the least. Nothing says "we value our workforce" like ignoring what the workforce is literally hacking displays to tell you.
The Auto Industry's M&A Reality Check
Kroll's latest report shows fewer independent dealers, more corporate mega-dealers, and squeezed margins everywhere except the top. The automotive middle class is disappearing. Sound familiar?
Meanwhile, If You Need Nearly 3,000 Horsepower…
Keep driving (even when the industry makes it harder),
- Nick
Founder, PURSUIT OF SOMETHING
Currently staring at my fuel light…
About Pursuit of Something: I'm Nick, and I'm building a community for everyone who's ever had a complex emotional relationship with a machine that doesn't care about them. Through YouTube videos, this newsletter, and way too much time in my garage, I document the beautiful chaos of automotive ownership.